4 minutes

Campus Tour Success! Orion’s Educational Outreach in Africa 🟣

December 21, 2023

Last week, Orion embarked on a fantastic partnership with the “Campus Tour with Kwin Cee” initiative to promote Orion’s trading platform and crypto adoption, which empowers African students. This tour aimed to bridge the gap in crypto understanding and provide access to trading opportunities for the growing African audience.

The University of Uyo, Akwa Ibom State, Nigeria, provided the location across three different venues:

Main Campus: Dec 4th, Uyo
Annex Campus: Dec 5th, Uyo
Town Campus: Dec 6th, Uyo

Reaching a Potential Audience of Millions

Africa has a potential audience of 1.47 billion people, making it a prime market for cryptocurrency adoption. However, there is still a lack of understanding and awareness about crypto and its potential in the region. The partnership between Orion and Campus Tour aimed to change that.

Educating and Empowering African Students

Through the tour, Orion was able to reach approximately 3,000 students per location, educating them about Web3, blockchain technology, and cryptocurrency trading on Orion Terminal.

This not only provided students with valuable knowledge about a growing industry, but also empowered them to potentially become future leaders in the space.

The Impact of Orion’s Branding and Presence

As part of the partnership, Orion was able to showcase its brand through stalls, merchandise, and other marketing materials via the Campus Tour team.

This not only helped increase brand recognition among the audience but also created a buzz around Orion’s trading opportunities and platform – aided by the lively and highly-active Campus Tour team, all donning the highly visible ‘O’ on their sponsored Orion garments.

The Future of Crypto Trading in Africa

The success of the Campus Tour has paved the way for a brighter future for crypto trading in Africa.

By educating and empowering students, Orion has created a knowledgeable and enthusiastic community that is ready to embrace blockchain technology and cryptocurrency. This will not only increase adoption but also contribute to the growth of the entire industry in the region.

Trading up for Success

The partnership between Orion and Campus Tour was a huge success, reaching thousands of potential users and empowering many students with knowledge about Orion, Web3 and crypto trading.

This tour has not only benefited Orion but also contributed to the development and adoption of cryptocurrency in Africa as a whole. With initiatives like this, we can expect to see even more growth and progress in the region’s crypto industry.

Look out for more events and initiatives by Orion to continue expanding the reach of crypto trading in Africa and across the world.

Key Takeaways

Orion’s partnership with “Campus Tour by Kwin Cee” was a huge success in promoting crypto adoption and education in Africa. The tour reached an audience of approximately ~10,000 students over the course of the 3 days, about Web3 and trading on Orion Terminal.

With Africa spanning well over 1 billion people, it is an exciting opportunity to foster large market growth. Presence at the tour through branding and marketing materials helped increase brand recognition for Orion and introduce people to trading on Orion.

The tour has paved the way for a brighter future of crypto trading in Africa, with an empowered and enthusiastic community ready to embrace the technology.

A Big Thank you!

We would like to thank all of Kwin Cee’s Campus Tour team for creating a hugely successful event, filled with enthusiasm, positivity and great energy about Orion and Web3. We’d also like to thank the University of Uyo, and all of the enthusiastic people we met over the three days. We can’t wait for the next one!

Join us now to be part of this revolution, and experience crypto trading on Orion Terminal in Africa!

Get started: trade.orion.xyz

Listen to the AMA with Orion and the Campus Tour team.